Like all Singaporean sons, I’ve served my time and paid my proper dues in National Service. All things considered, it was a mind-breaking, soul-shaking chapter of my life that I’m happy to close.
Apart from priceless lessons on leadership, resilience and camaraderie, there was nothing much in tangible terms which I took away from the harrowing 2-year stint (besides a broken and battered body)…
Except for the amazing towels!!!
For years, I thought these olive green army towels were the Holy Grail of towels. Huge, unbelievably absorbent and quick to dry. Talk about patriotism – I even got my entire family on the olive green bandwagon!
That is… until I laid my hands on IUIGA’s towels for the first time.
I was instantly converted – The sheer softness and luxe quality left an indelible imprint on my skin, and in my heart.
If the army green towels were military standard, these are royal standard (notice the hierarchical difference). Enter the highest echelons of towels…
1. Egyptian Long-Staple Cotton Bath Towel
Traipse down clothing section of any department store, and you will see Egyptian cotton clothes being sold at preposterous prices. I couldn’t believe my eyes either… until I realised why.
Egyptian long-staple cotton has earned itself the worldwide acclaim of being the world’s finest cotton, due to its unparalleled strength and softness.
IUIGA’s top of the line Egyptian Cotton Bath Towel will only get softer with use – rest assured you will remain draped in the most lustrous fabric in existence.
Costing a mere $25, this is the best deal you’ll ever get on anything spun from Egyptian cotton.
2. Marshmallow Touch Bath Towels
Here at IUIGA, we subject all our products to rigorous performance testing.
In fact, we tried and tested a dozen different fabric samples before deciding that the only other bath towel we’d carry… would be our Marshmallow Touch series.
The naming is self-explanatory – woven from 100% pure cotton, IUIGA’s Marshmallow Touch bath towels combine the sheer softness of Egyptian cotton with enormous absorbency whilst retaining a light weight.
Look no further if you’re searching for a heavy-duty yet lightweight and supple bath towel – this is the crème de la crème.