A couple of years ago, I did something rather unique – I embarked on a search for the most luxurious, mindblowing underwear.
For a few consecutive weekends, I would visit every major department store in the country, searching every nook and cranny for the most upscale undergarments in existence.
There were a few that I absolutely loved; Calvin Klein, Emporio Armani, and the most expensive one I feasted my eyes upon – an exclusive $69 Alexander McQueen vintage piece.
However, there was just one niggling problem…
I wasn’t willing to part with my money!
No matter how I tried to rationalise with myself… It just didn’t make any sense to shell out the extra dollars for a scant piece of fabric!
I bet there are millions of people who resonate with me on this.
Which is why, I have a solution for all you aspiring underwear connoisseurs:
IUIGA’s Modal Fibre Underwear.
Naturally, the top three undergarment features you must keep your eyes peeled for are comfort, softness and moisture-wicking ability.
Modal fibre, or wood-derived cellulose fibre, tick all of these checkbox requirements.
First and foremost, it is one of the softest and silkiest fabrics in existence. Also, it is extremely resilient and absorbent, demonstrating a high degree of robustness in a multitude of climates.
At IUIGA, we took our eco-friendly modal fibre underwear up a notch with microfiber technology, imparting the fabric with tremendous lightness and breathability, on top of its excellent modal fibre properties.
There is no better value-for-price in the marketplace.
The time is nigh – ditch your worn and wrinkled old underwear, riddled with holes. Modal fibre is the fabric of the future.
