In Hokkien, ‘kia’ refers to ‘being afraid’, and ‘su’ means ‘to lose’. This term can be translated to English as ‘“being afraid to lose out”
Being Kiasu is a unique trait that most Singaporeans identify with – some even consider it as part of our national identity. Within this kiasu culture inherently lies the notion that large numbers represents luxury. However, is this always true?
Many consumers commonly associate higher thread count with better quality. While this may seem like a logical assumption, it might not necessarily hold water.
WHAT IS THREAD COUNT?
Thread count is the number of threads woven into one square inch of fabric. The count is based on the number of vertical threads (warp) and horizontal threads (weft) woven together.
The notion of labeling thread count on bedlinen first surfaced in the early 2000s, when manufacturers introduced the first 1,000-plus thread count to stand out in a highly competitive market. Since then, thread count has been used as the sole indicator of bedlinen quality.
However, how robust is this indicator? Or, is the idea of thread count purely a marketing gimmick? We, at IUIGA seek to bust this myth for you.
WHY DOES THREAD COUNT NOT MATTER
Think about it: a specific space can only fit so many pieces of thread. According to Consumer Reports, the sweet spot for bedding linen thread count is 280. How then do manufacturers inflate thread count to a whooping 1000?
Here-in lies the answer: some sheet manufacturers employ creative math to inflate thread count. For example, two-ply threads (two strands of thread twisted around each other) are double-counted, and three-ply threads triple-counted. While linen quality remains stagnant, manufacturers employ this marketing gimmick to furiously inflate prices of bed linen.
Even worse, in a bid to pack more threads into a square inch, other manufacturers choose to replace normal threads with ultra-thin ones. As thinner threads break more easily, this is highly detrimental to the lifespan of your bed linen.
Just as we attach labels like “low-fat” to food, or “premium formulae” to milk powders, we might have subconsciously fallen prey to similar luxury labels when choosing our bed linens. Why subject ourselves to baseless promotions, and let our precious sleeping experience hang by a thread?
IF THREAD COUNT DOESN’T MATTER, WHAT DOES?
While thread count does not guarantee luxury, other factors do. What should you look out for when shopping for bedsheets?
Fibre: Majority of fibers in bedsheets are made from cotton; some good quality fiber options for consideration include organic cotton and cotton polyester. Made from 100% organic cotton, IUIGA’s Pencil Striped Quilt Cover Set promises a soft and luxurious sleeping experience – an option that you should absolutely consider when making your purchase.
Chemical-free: Most bedsheets undergo chemical processes to prevent additional wrinkling. While wrinkly sheets may not be aesthetically appealing, subjecting your sheets to artificial chemicals might be harmful to your body. Manufactured from chemical-free fibres, IUIGA’s Basic Quilt Cover Set offers hypoallergenic bedding perfect for people with chemical sensitivity.
This might be shocking to you, but we actually spend ONE THIRD of our lives in bed. Choosing a suitable bedsheet is and should be an important choice for all. While we should not compromise on quality, subjecting ourselves to marketing gimmicks (higher prices with no additional quality?) is a huge no-no. Every moment in bed should offer you a comfortable sleeping experience that recharges you for the upcoming day – IUIGA’s quilt cover sets promises to deliver this.