Following our diamond-related articles in recent weeks, we’ve received a flurry of queries about diamonds. So last weekend, we opened the digital floor to your burning questions about all-things diamonds. While we can’t answer all your questions at once here, for now, we’ve handpicked the best to quell your confusion and curiosity. If you don’t see your question answered here – fret not. Moving forward, once we’ve officially launched the IUIGA Solitaire, we’ll include an extensive FAQ segment on our website for your easy reference.
You Ask, We Answer
1. Is the diamond on the IUIGA Solitaire real? Are your diamonds comparable to other retailers in terms of cost, value and quality?
Our diamonds are 100% real gems that are as genuine as reality can be. The IUIGA Solitaire is definitely comparable with the offerings of traditional retailers in terms of quality. But when it comes to cost and value, we can’t be more different. In fact, we aim to be radically different from the rest of the market.
If you’ve read our Are You Overpaying For Your Diamond Ring? and The Ultimate Guide to Buying Diamond Rings articles, you’ll be familiar with the A Diamond is Forever campaign by De Beers by now. It’s the very campaign that shaped public desire and had the whole world coveting diamond rings for proposal and marriage since. Such is the enigmatic power of a great marketing campaign – but it’s really just that. Times have changed – yet, even today, traditional retailers continue to reference the 300% to 1000% mark-ups introduced by De Beers close to a century ago. Nothing has evolved to keep up with our progressive shopping and lifestyle preferences. As consumers ourselves, we just don’t think it’s fair – we don’t think you’ll appreciate overpaying either. Do you?
2. Is the IUIGA Solitaire a limited edition?
As a home and lifestyle brand, we understand launching a diamond ring may seem off-brand and completely random. But if you consider how everything IUIGA stands for stems from radical transparency and the resolve to not overpay for luxury-quality products, you’ll see where we’re coming from.
The IUIGA Solitaire is a new addition to our offerings, and we’ve every intention to keep it permanent in our repertoire of thoughtful, well-designed and premium-quality products. Naturally, like everything else we do, you can expect the IUIGA Solitaire to be offered at a totally honest price too. We won’t budge on a promise like that.
3. What’s the cut of the IUIGA Solitaire?
As we’re only launching a Solitaire design this time (available in one to five carats), we turned to the most loved cut of all diamond rings. The round/brilliant cut is every girl’s favourite because it’s a contemporary testament to timeless simplicity – and by no surprise. This diamond cut is generally considered to scintillate brilliance best. Its harmonious lines present a vision of modern luxury that complements the future bride.
4. Can I choose the grade of the diamond for my IUIGA Solitaire? Is the setting customisable?
For now, we don’t provide any customisation services, which includes choosing the grade of the diamond for your IUIGA Solitaire. Our diamonds are all exceptionally value-for-money, and you can check out their grades here. To support you in making the best decision, we offer a complimentary home try-on kit. To opt for this, simply choose up to three different carat weights and ring sizes. We’ll send it to your doorstep to try at home. It’s an inclusive experience so you’ve more control in the shopping journey, and personal space to form honest opinions, away from any pressure typical of traditional retailers.
5. Are your diamonds certified by internationally-recognised organisations? Do they come with certification?
Rest assured the diamonds we use for each and every IUIGA Solitaire is 100% quality-assured. With a lot of pride, we’re happy to share all our diamonds are graded at Very Good for cut, VS-SI-P for clarity, and H-J for colour. The Solitaire is set in a classic six-prong design that transcends passing trends and time.
Once your final order is placed, your diamond ring is handcrafted and lovingly made-to-order to ensure a promise of authenticity and care. This means there’s a waiting time of around 40 working days. But we won’t settle for anything lesser than hand-made quality for your once-in-a-lifetime occasion. You’re in safe hands with us.
While we don’t provide it complimentary, we’re happy to offer an optional service to certify your diamond with CTI/IGI at an additional cost of $200. Once your personalised diamond ring reaches us, the certification process takes an additional seven working days but it’ll guarantee peace of mind.
6. How much does a one-carat diamond ring cost?
We’ll keep you in the dark about how much ours will cost until we launch, but our loose lips will let you in on a little hint for now. It’ll be valued at around $25,000 but sold for way lesser. We don’t believe in breaking the bank to overpay for a product.
A quick search online will reveal how much a one-carat diamond ring cost elsewhere. Via online retailers such as Blue Nile and James Allen, one-carat diamond rings are priced at $14,100 and $16,800 respectively. At Tiffany & Co., a one-carat diamond ring will set you back by a whopping $26,000. But don’t be surprised if a one-carat diamond ring cost higher anywhere else.
7. Are the mark-ups by De Beers, the retailers, or both?
The mark-ups of 300% to 1000% were first introduced by De Beers in the early-19th century, and has been closely-referenced by retailers worldwide ever since. We’ll gladly give a Marketing 101 class about the lasting impact of the A Diamond is Forever campaign, but that’s an article for another time.
For now, if you’re keen on digging through the mines of history for more information, these solid articles will enlighten your path:
- Buying a Diamond Ring? Beware of Huge Mark-ups
- The Biggest Marketing Scam in History by the Most Successful Cartel Ever
- The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
And if you enjoy in-depth reads with statistics, this is a great one by Bain & Company. Even though it’s a report from 2011, the facts remain unchanged:
The IUIGA Solitaire, like everything else we offer, is available at completely transparent prices at a maximum value because we’ve done away with middlemen charges, unlike conventional retailers. But don’t just take our word for it, do your own research. Read the links above, and check out the prices of one-carat diamond rings everywhere. We’ll let you decide if our 100% authentic diamond rings are truly the best value you can buy.
8. Where can I try the rings at? Will it be available at the IUIGA stores?
The future is digital, and our Solitaire rings will be available online exclusively. Once it launches later this month, more details will go live with it so stay tuned. In the meantime, we’re happy to share more about how you may try the rings.
An Intimate Affair: The IUIGA Home Try-On Experience
From your nearest screen to life, we’re extending a complimentary home try-on experience for anyone who’s keen and curious. Each try-on set includes three sample rings in your preferred carat weights (one to five carats) and ring sizes. Simply place your sample order online and we’ll ship it to you via insured next-day delivery. All try-on rings are crafted with high-quality alloy metal and cubic zirconia to best represent the style (not quality) of our diamond rings.
This revolutionary initiative opens up a newfound opportunity in how we shop for diamond rings. Traditionally, a man will go to a jewellery store half-confused with the four C’s and fully-limited by what his tight budget can get him. The woman, on the other hand, will have thought about her ideal diamond ring growing up, only to be largely excluded out of the shopping journey when the time comes for her to be proposed to. To us, that’s just counter-intuitive. While we appreciate the romance and mystique behind the proposal, as contemporary women, we’ll prefer to be included in the decision-making for something we say yes to forever and wear for the rest of our lives.
So imagine how excited we were when we decided to bring this initiative to you guys. An intimate, personalised affair for you and your partner to decide on her proposal ring together. As Singapore’s very first to offer this service, we literally cannot think of a more inclusive experience for both of you.
Your Next Steps After the Home Try-On
After you’ve tried and decided at home, return the sample kit to us at your convenience within seven working days. Head over to our website and personalise your dream sparkle with us. It’s really that fuss-free and simple.
Aside from the experience in itself, the best part of it all is it’s completely free. We welcome everyone to give our home try-on a whirl, even if just out of curiosity.
The IUIGA Solitaire will be launched later this month, and we can’t wait to be part of your proposal journey. We’ve been posting lots of updates leading up to our launch on social media, so be sure to follow us on Instagram and Facebook – and always on the Blog:
- Are You Overpaying For Your Diamond Ring?
- The Ultimate Guide to Buying Diamond Rings
- Why Singaporeans Prefer One-Carat Diamond Rings for Proposal
As an exclusive treat for new readers, here’s a little something for your first purchase: use code BLOG5 at check-out. We offer speedy next-day delivery.