With all the diamond-related content we’ve been posting on social media and the blog, we’re pleased to say we’re finally launching the Solitaire next week. After weeks of planning and execution, the buzzing excitement at the IUIGA HQ is at an all-time high. Amidst tying up loose ends, we thought we’ll take a breather and share our intention behind the launch with you.
Though we’re largely known as a home and living brand, the decision to bring in diamond rings was actually a no-brainer. Diamonds are easily one of the most marked up items of all times. Typically, in the traditional market, consumers are expected to overpay due to middlemen charges. IUIGA is different in our approach because we highlight the difference between value and worth through our quality products and transparent pricing.
And how does this apply to diamonds? About a century ago, asking for someone’s hand in marriage became synonymous with being confused about the four C’s and presenting a sparkle worth at least three months’ salary. We have De Beers to thank for that. Since then, more than 80% of brides receive a diamond ring before walking down the aisle. And today, the industry is worth over $72 billion worldwide. But take a moment to consider this: what if the shopping journey for diamond rings can be simplified and modernised? With all the progress we’ve made as a generation, why are we still shopping for diamond rings like our parents and grandparents did in their times? Not that there’s any shame in doing that. It’s just, we’ve so many more options now to be limited to just the traditional ways.
The past is analogue; the current is about breaking new grounds, and the future? It’s truly digital.
With rapid tech advancements in the digital space, where development is made in leaps, we’re savvier than ever. The world has been brought closer via our nearest screens. We’re also more empowered with information and options than before. Yet, things haven’t changed much in the diamond ring shopping arena to reflect the changing times.
Against a landscape of age-old customs forged by how our parents, grandparents and great-grandparents shopped for diamond rings, we bring to the table timeless values of inclusiveness, transparency and quality at completely honest pricing. By emphasising on the availability of high-quality diamonds unmarked by exorbitant traditional mark-ups of 300% to 1000%, we’re extending an alternative way of shopping for diamond rings directly to you.
Say bye to irrelevant conventions.
It’s not that we’re condemning shopping at jewellery stores. It’s the astronomical mark-ups behind diamond rings that we’re against. And since proposals usually lead to eventual ROM and wedding ceremonies, there’s some budgeting you need to project. For example, between these bigger celebrations, there’re mini ones you make with your different social circles. On top of that, consider the time needed to research and prep for the events (because time is money too). There are also wedding outfits, decorations, floral arrangements, invites, should we hire a wedding planner?, destination wedding shoots, venue and car rentals etc. It really does add up to a pretty sum.
So before you regret emptying your savings on a diamond ring – by all means, spend a reasonable amount. Just don’t forget beyond the proposal, life commitment continues. So try to save up for your wedding, honeymoon and new BTO too. Also to note: while we all love a surprise proposal, statistics show that more than 50% of future brides today don’t prioritise a sizeable diamond ring as much as men are led to believe. For something they say yes to forever and wear for the rest of their lives, women today prefer to be included in the shopping journey and be part of the decision-making.
Luckily, with IUIGA’s Home Try-On initiative, you can have your cake and eat it too.
Introducing IUIGA’s Home Try-On Experience
Say hello to new opportunities for creating personal traditions that resonate with you and your partner. As Singapore’s very first to extend a completely-free home try-on service to prospective couples and women seeking to splurge on some #self-love, we’re sharing this newfound empowerment directly to you. Gone are the days you follow the crowd and hover over polished displays uncertain what you should look out for. Or for that matter, how you can maximise your budget without lingering pressure to buy.
And if you’re thinking you’ll miss out on the experience of trying sparkly things in-person, shake off that thought because we’re bringing the store to you. At the comfort of your couch, we’re delivering right to your lap up to three ring samples through our initiative. All you have to do is select your diamond carat weights (one to five carats) and ring sizes. Leave the rest to us – we’ll move mountains to get your kit to you via insured next-day delivery.
Create new traditions that resonate with your values.
If we may say so ourselves, our home try-on kits are quite the looker. Each try-on kit includes three sample rings as chosen by you. It also includes a ring sizer that you can keep for future reference. All ring samples are crafted with high-quality alloy metal and cubic zirconia to best represent the style (not quality) of our diamond rings.
If you’re feeling like sharing, snap some pictures for the ‘gram, do a this-or-that poll to get opinions, or share them with your girlfriends! With such an intimate experience, you can form opinions with your partner and openly discuss budget and preference away from sales pressure. Within seven working days, return the sample kit to us and simply head over to our website to customise your dream sparkle.
We can’t wait to be part of your proposal or #self-love journey.
We’ve been posting a tonne on diamond-related content. If you’re keen to learn more, don’t miss them:
- Are You Overpaying For Your Diamond Ring?
- The Ultimate Guide to Buying Diamond Rings
- Why Singaporeans Prefer One-Carat Diamond Rings for Proposal
- Is IUIGA Selling Fake Diamond Rings?
And as an exclusive treat for new readers, here’s a little something for your first purchase: use code BLOG5 at check-out. We offer speedy next-day delivery.